‘Self-care’, or how ‘being healthy’ became the new ‘being cool’.

Photo by Madison Inouye on Pexels.com

Well-being is a deliberate attempt to make decisions with in mind what leads to a safe and satisfying life. It is not only disease-free, but also a complex process of change and development. Welfare is a state of being comfortable and appropriate. It is a condition characterized by health, happiness and prosperity (Gobal Wellness Day, 2012-2021).. Many reports indicate that depression is the most common health condition in the world. Insomnia, stress, insufficient eating, lack of physical activity, obesity, and heart disease are all common symptoms of this problem. Many factors are responsible for these symptoms, one of which is the “glass ceiling”, which is further investigated in this blog. Pietrangelo (2020) comments on the feelings of career stagnation and failure to make more money in her article. feeling of isolation; anger; And often wanted. A condition that often leads to stress and mood disorders.

Stress occurs when people are exposed to pressures beyond what they can handle (Williams and Cooper, 2002). According to Ashkanasy (2004), , both very high and very low levels of stress lead to bad outcomes. Working in the events industry is one of the 10 most demanding jobs in the world (most statistics list the jobs of the top 5 or 6 event managers) (Arzt, 2020Moon, 2017) . According to a Report on stress in 2019 , 71% of event professionals said their co-workers are feeling stressed. According to  Raitano and Kleiner (2004), although everyone can take some steps to deal with stress on an individual basis, organizational mental health philosophies and interventions play the most important role in stress relief. I play. This, as mentioned earlier in the blog, is changing the values ​​of younger generations of employees, and as a result, requires employers to “take care” of not only the well-being of their workers, but also the well-being of the environment. .

Another way to contribute to the ever-changing event industry of wellness and lifestyle movements is to help audiences, figuratively or figuratively speaking, better understand what they are consuming. Is to do. Factors such as health and food safety have become new “trends”, resulting in major concerns about food festivals, conferences, weddings and awards ceremonies, and the list continues.

Food and health issues are widespread. The majority of American adults (88%) believe that diet and nutrition play a role in preventing illness. According to the FMI  Food Marketing Institute, 60% of people have changed their diet to combat heart disease, high blood pressure, cholesterol, or obesity. Boo et al. According to a study Boo et al.’s (2000), foods offered at outdoor fairs, markets and fast food stores are rated by respondents as having the lowest nutritional value. In addition, according to their research, consumers are more likely to develop food-borne illnesses at these events. That’s why event professionals must work harder than ever to market safer images, for example in collaboration with organic, gluten-free, and vegan-friendly companies.

When planning a wellness function, it’s critical that the event’s vision and ethos match the brand strategy and operational principles. Meaning that it is not enough to just state that you ‘care’, your brand and the whole development process should align to your concept and support your statement.

“It’s not just about having a drink and a nice meal anymore, it’s understanding how things get from field to glass and gaining a deeper knowledge about what the group is consuming, and its impact.”

Gemma Price for C&IT State of the Industry Report, 2019

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